Do you have the privilege of having your goods placed on display in a store? If so, you are likely happy because having items on display can encourage shoppers to buy and boost your profits; however, some shoppers may need additional cues to put them into the kind of thinking that will cause them to buy. This is why it pays to know the best approaches to setting up displays for your products and which features in display boxes can work in your favor.
If every display could be placed at the cash registers or other points of service in stores, this might cause some shoppers to indulge in impulse buying. Unfortunately, the option to put merchandise on display in these areas may not be offered by some retailers.This means that you need to figure out other strategic ways to get your products noticed. For example, you could ask the store owner or manager about being able to set-up your display in an area that people interested in your products would be likely to visit rather than an obscure area of the store.
By branding your display boxes, you may improve the chances of people buying from you in the future who are not ready to buy now. For example, if you have a fragrance product, you could inquire about having a display area near the beauty and cosmetics departments rather than in departments that are unrelated to your products.
If your display will include sample products, ensure that they are appealing by packaging them in a manner that suggests they are easy to use on the go. This may mean that people will buy from you in the future at regular price. Displaying products in packaging that is poorly designed and look like it will be hard to open could mean that you will have success giving away free trial sizes, but you may face difficulties with normal product sales.
Some people think that their packaged display boxes have to be trendy or vibrant. Some shoppers are astute to this practice, and they not be impressed by pretty packages alone. These people may be more interested in the value of your products rather than the packaging. Keep in mind that a number of people are more concerned about the environment, and they may judge your product based upon whether or not it is packaged in sustainable materials that encourage consumers to recycle.
A company that manufactures display boxes is a good resource to use. They may be able to create sample display boxes for you. This will allow you to get an idea of your options. You could also have your friends and family to participate in a mock shopping experience and determine which packaging options they find most appealing.